Unilever is currently hiring for a Senior Global Brand Manager – Dove Hair Care
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
This position entails working on one of Unilever’s most iconic global brands – Dove. Specifically, Dove Hair is one of the largest and most strategic brands for B&W. In the last 10 years, Dove Hair has grown to be a leading beauty brand in Hair, with a wide footprint in more than 70 countries globally, now reaching 1 BLN EUR size and on its way to become B&W #1 brand. To achieve this, a massive transformation of Dove Hair globally is being designed – making it a pivotal moment to join the brand and be part of the team who will unlock its potential further. Within this, LATAM is meant to play a critical role, basically expected to be Dove Hair #1 driver in the next 3 years. For now, the region is #2 for Dove hair globally, with significant acceleration agenda in each of the geographies.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
* Drive overall Strategic Planning for Dove Hair in Brazil, including the Development of 12Q Innovation plan and Consumer engagement plan.
* Adapt & lead landing of Innovation pipeline in Brazil – including full design of regional specific innovations.
* Lead Brazil specific communication campaigns.
* Generate relevant and differentiated consumer insights in Brazil (esp. need states, demand space and consumer journeys), being the voice of the regions in Dove Hair Global team.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
* Marketing experience, with substantial & proven track record on brand development skills (i.e., brand positioning/equity, concept development, innovation & communication development).
* Analytical acumen, consumer Understanding & Strategic Thinking, enabling to translate market & consumer insights into long term, consistent brand strategy & subsequent mixes.
* Deep local Brazil market expertise, especially in Beauty categories.
* An extremely strong eye for & appreciation of beauty, and ability to drive premiumization.
* Positive, assertive yet empathetic leadership, with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership.
* Proven learning ability, strong ability to lead in autonomy and can-do attitude.
Leadership
* You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
* You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Critical SOL (Standards of Leadership) Behaviors
* PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
* PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
* TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
* PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
* CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
* BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
ADDITIONAL INFORMATION
Wtorre, São Paulo/ SP - Brazil
#J-18808-Ljbffr