Role Overview
Becoming a part of the Hollywoodbets Purple Team is an exciting opportunity to be a key player in one of South Africa's biggest success stories.
About Us
From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. Our mission is to continuously grow our global footprint, taking on new challenges as we push beyond what's thought possible.
Job Description
We are seeking a seasoned leader to take on the role of Group Head of Marketing. As a strategic thinker with a passion for innovation, you will define and execute a comprehensive marketing vision that drives growth and sustainability across our diverse brands and businesses.
Key Responsibilities
* Strategic Leadership: Provide guidance on developing and executing the group-wide marketing strategy, ensuring alignment with overarching business objectives.
* Brand Development & Positioning: Define and refine brand positioning across multiple markets for each brand/company, maintaining consistency of brand messaging and tone across all platforms and channels.
* Customer Acquisition & Retention: Oversee marketing campaigns aimed at customer acquisition, retargeting, remarketing, and retention, optimizing customer journeys using paid media, organic channels, affiliate marketing, and partnerships.
* Market Analysis & Insights: Lead market research and consumer insights initiatives to understand industry trends, products, customers, and competitive landscapes.
* Team Leadership & Development: Lead, mentor, and manage a diverse, high-performing multi-disciplinary marketing team.
* 360 Campaign Conceptualisation & Management: Develop and oversee 360-degree marketing campaigns that deliver tangible results.
* Digital Marketing Excellence: Champion digital marketing initiatives, including SEO, SEM, social media marketing, content strategy, PPC, programmatic, and mobile app marketing.
* Campaign Performance and ROI: Ensure measurement of marketing effectiveness, tracking KPIs and ROI consistently across all campaigns.
* Compliance & Responsible Gaming: Ensure all marketing practices align with legal and regulatory requirements.
* Cross-Functional Collaboration: Collaborate with foundation, operations, product, CRM, technology, and commercial leadership to align marketing strategies with company objectives.
* Stakeholder Reporting: Report on Group Marketing progress and performance, as well as individual portfolios within the group.
Requirements
To succeed in this role, you will need:
* Valid driver's license and own vehicle
* Performance Marketing, Digital Marketing, Brand Management, Communication & Advertising experience
* CRM, Customer Experience knowledge
* Senior or Executive leadership experience in marketing, with a proven track record of managing large teams
Preferred Qualifications
A bonus to have:
* Matric
* Bachelor's degree in Marketing, Business Administration, or a related field
* Experience in the betting, gaming, or technology sectors would be advantageous
* Global or regional marketing experience across diverse markets would be preferred
What We Offer
You will have the opportunity to innovate, create, and grow with our development plans and culture that allows you to further your career. As a member of our team, you will:
* Innovate and create as part of a like-minded, authentic team
* Embrace challenges and work in a vibrant and fast-paced industry
* Grow with our company and culture