The marketing director will play a pivotal role in shaping Lehigh Valley Economic Development Corporation's voice and brand across all digital platforms.
Responsibilities include the creation, management, and distribution of compelling digital content to LVEDC's website, social media channels, and digital advertising campaigns.
The director will work collaboratively within LVEDC's marketing team as well as the talent and business attraction groups on a variety of projects aimed at raising the overall brand awareness of the Lehigh Valley as well as specific tactics to attract companies in certain industries and the workforce that draws those companies here.
The position requires the ability to work quickly, accurately, and creatively.
The ideal candidate will have a successful record of meeting aggressive deadlines for multiple projects.Specific duties include:Work with contract web designers and LVEDC teams to implement SEO tactics and UX-driven strategies to improve website designResearch and generate content, including social media posts and website updates.Develop social monthly content schedule that underpins the LVEDC's talking points for business and talent attractionMonitor online comments, respond when appropriateReview, analyze, and report data from social media and Google AnalyticsAdjust content planning through data-driven decision makingImplement recommendations from website and social media auditsWork with the marketing team to amplify timely proof points as part of a cohesive marketing strategyWork with digital marketing consultants on paid advertising campaignsMaintain and spread brand awareness through digital handlesStay up-to-date with current technologies and trends on social mediaSupport other functions within the marketing, communications and research groupRequired skills:At least five years of professional writing experienceAbility to multi-task and work collaboratively as well as independentlyKnowledge of SEO best practicesCopyeditingFact-checkingSocial media managementKnowledge of Social Media Platforms (LinkedIn, Facebook, X, Instagram, YouTube)Experience with website redesigns, preferredSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesNon-profit Organizations
#J-18808-Ljbffr