Marketing Leadership Opportunity:
The Coca-Cola Company is looking for a seasoned marketing leader to drive innovation and growth in our ARTD community. This role will be responsible for developing and managing marketing plans in partnership with our bottlers, marketing, and ARTD community.
Key Responsibilities:
* Develop and implement ARTD marketing strategies in collaboration with bottlers to drive category growth.
* Build and maintain long-term customer relationships, including franchisees and bottlers.
* Deliver consumer and industry insights that inform marketing recommendations.
* Construct and deliver an annual marketing calendar that shapes long-term planning.
Requirements:
* Bachelor's degree in Marketing or Business, or equivalent education. MBA preferred.
* 5+ years of business development experience in a consumer-packaged goods company, agency, or foodservice operator.
* Advanced strategic thinking and application skills.
* Ability to recognize and interpret consumer behavior, brand strategies, and customer needs.