Company Overview
Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations, employing over 24,000 people who share a collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait.
We began in 1984 with a modest investment and 20 employees, driven by a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we've stood for access, affordability and innovation built on the foundation of deep science, progressive people practices and robust corporate governance.
As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further and build the future. 'The Next and the New' is how we aim to remain the partner of choice – purpose-driven, future-ready and sustainable.
Our goal is to reach over 1.5 billion patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy.
Sustainability means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, realise our potential and maintain our integrity and transparency.
Dr. Reddy's maintains a work environment free from discrimination and is an equal opportunity employer, committed to employing and nurturing all qualified diverse workforces without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in.
We treasure every talent and recognise merit and diversity within our organisation.
Job Description
The successful candidate will be responsible for strategically growing the RX product portfolio through effective marketing and achieving pre-determined sales and profit targets by:
* Growing and reinforcing customer loyalty
* Appropriate targeting and segmentation
* Developing and implementing innovative brand and market strategies for General Practitioners, Pharmacies and Specialists
Working with agencies on promotional items and advertising, improving product and commercial knowledge and sales effectiveness of the sales force for promoted brand(s), ensuring short, medium and long-term sales and profit projections for promoted brand(s) with appropriate resource allocation.
The role involves working closely with internal and external customers, including Synapse Sales Team, General Practitioners, Pharmacies and Specialists, as well as managing listings in collaboration with Key Account Managers (KAMs).
Qualifications
* Able to work independently as well as collaboratively in a fast-paced, high-energy organisation
* Commercial savviness
* Relevant Marketing degree
* Minimum 5 years' experience in Brand Management within Pharma, preferably in RX
* Proven ability to work in cross-functional teams
* Track record of proven success in previous and current positions
* Excellent verbal and interpersonal skills, including presentation and negotiation skills
* Excellent planning and organising skills
* Self-motivated and able to work independently
* Results-oriented and able to meet tight deadlines
* Tenacity in the face of challenging expectations
* Proven leadership skills in a functional role
* Advanced computer skills – MS Excel, Word and PowerPoint