The Brazil Homepage, Deals and Events team is looking for a customer-obsessed and data-driven marketing mind to strengthen our ability to delight customers.As Homepage & Events Sr. Marketing Manager, you will work with local and international marketing and business stakeholders, balancing different needs in an ambiguous scenario. You will support new launches and drive experiments to enhance Homepage customer experience and engagement. Additionally, you will lead the cross-channel integrated marketing plan to launch promotional events like Prime Day and Black Friday, driving a cohesive communication strategy across stakeholders.We are seeking an experienced marketing professional to lead and own customer-facing marketing initiatives and implement best-in-class strategies. The successful candidate will have a strong track record of delivering customer insights and executing cross-channel marketing campaigns to drive customer acquisition, activation, reactivation, and retention. Serving as a bridge between our customers and the business, this individual will have the responsibility to drive online marketing strategies to influence customer perceptions.The successful candidate must have the ability to work autonomously, have excellent written and verbal communication skills, and the ability to influence others and balance conflicting priorities, working closely with various local and global teams (commercial, creative, product, advertising).Key job responsibilitiesOwn Brazil Homepage strategy, balancing stakeholder priorities considering customer data, tenets, and business long-term goals.Own Homepage content calendar, partnering with internal creative teams to drive fresh and seasonal content, supporting discoverability.Roll out Homepage experiments and new feature launches, leading localization and training local partner teams.Track and report on Homepage performance.Act as the onsite customer experience quality gate-keeper for Homepage and Events.Lead cross-channel integrated marketing plan for major promotional events like Prime Day and Black Friday, including strategy write-up, implementation, and post-mortem.Minimum Requirements9+ years of professional non-internship marketing experienceExperience in online advertising/marketing/sales/digital mediaExperience building, executing, and scaling cross-functional marketing programsExperience using data and metrics to measure impact and determine improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Speak, write, and read fluently in EnglishSpeak, write, and read fluently in Brazilian PortugueseExperience driving direction and alignment with large cross-functional teams and agency partnersExperience with test and learn, marketing optimization, and experimentation
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