Our client is a pioneering force in transforming the gaming landscape across Asia, leveraging cutting-edge technology and innovative entertainment solutions.
With a diverse portfolio of digital platforms and interactive products, the company engages hundreds of millions of users and delivers immersive, world-class gaming experiences.
In 2024, the company achieved exponential growth, tripling its revenue and reaching the billion-dollar milestone. Backed by a Brazilian esports business permit and a multi-tens-of-millions-dollar investment commitment, the company is now riding the wave of ambitious expansion in Brazil, one of the world's most dynamic and fast-growing gaming markets.Job?Title:?Head?of?MarketingLocation:?Brazil?(preferred:?Recife)Contract?Type:?PJ?(Pessoa?Jurídica)Industry:?Online?Gaming?&?Sports?Betting Key?Responsibilities• Develop?and?execute?a?comprehensive?marketing?strategy?tailored?to?the?Brazilian?market,focusing?on?brand?awareness,?customer?acquisition,?engagement,?and?retention.• Lead?and?manage?the?marketing?team,?including?performance?marketing,?influencercampaigns,?content,?SEO,?CRM,?and?social?media.• Plan?and?oversee?multi-channel?campaigns?including?digital?(Google,?Meta,?programmatic),offline?(TV,?OOH,?radio),?partnerships,?and?local?sponsorships.• Collaborate?with?product,?operations,?and?customer?support?teams?to?ensure?consistentmessaging?and?user?experience.• Manage?the?marketing?budget?efficiently,?ensuring?optimal?ROI?across?campaigns.• Monitor?key?metrics?and?KPIs,?produce?performance?reports,?and?adjust?strategiesaccordingly.• Maintain?strong?knowledge?of?local?market?trends,?competitor?activities,?and?regulatoryrequirements?relevant?to?marketing?in?the?iGaming?sector.• Identify?and?negotiate?partnerships?with?local?agencies,?affiliates,?influencers,?and?mediaoutlets.
Requirements• 7+?years?of?marketing?experience,?with?at?least?3?years?in?a?leadership?role?within?the?gaming,sports?betting,?or?digital?entertainment?industry.• Deep?understanding?of?the?Brazilian?online?gaming?landscape,?consumer?behavior,?anddigital?marketing?trends.• Proven?success?in?customer?acquisition?and?brand?growth?in?Brazil.• Strong?analytical?skills?with?experience?in?performance-based?marketing?(CPA,?CPL,?ROItracking).• Excellent?leadership,?communication,?and?project?management?skills.• Ability?to?work?in?a?fast-paced,?startup-like?environment?with?a?hands-on?attitude.• Fluency?in?Portuguese?and?English?required.If this opportunity excites you, apply here or whatsapp us at +65 83413441