Job Title: Conversion Rate Optimization (CRO) Specialist
Company: Sofia Health
Location: Remote
Job Type: Full-Time
About Us: Sofia Health is a rapidly growing marketplace connecting consumers to health and wellness providers. We empower professionals to grow their businesses while making wellness more accessible to everyone.
Job Description: We are seeking a highly analytical and creative Conversion Rate Optimization (CRO) Specialist to join our team. This role is pivotal in driving user engagement, optimizing website and funnel performance, and increasing conversion rates across our platform. The ideal candidate will leverage data-driven insights, user behavior analysis, and A/B testing to craft seamless and effective user experiences.
Key Responsibilities: Develop and execute CRO strategies to improve website and landing page performance.Design and run A/B and multivariate tests to optimize conversion funnels.Analyze user behavior through tools like Google Analytics, Hotjar, or similar.Collaborate with design, marketing, and product teams to implement changes.Create detailed reports on test results and recommend next steps.Stay updated on CRO trends and best practices.Requirements: Proven experience in CRO, digital marketing, or a similar role.Proficiency in A/B testing tools (e.g., Optimizely, VWO, Google Optimize).Conversion Optimization and Web Analytics proficiencyExperience in implementing and testing conversion strategiesAbility to analyze data trends and make data-driven decisionsStrong analytical skills and experience with web analytics platforms.Understanding of UX/UI principles and user psychology.Excellent communication and collaboration skills.Preferred Qualifications: Experience working in health, wellness, or e-commerce industries.Familiarity with SEO and content strategy.