Job Summary
The Marketing Specialist executes and accurately delivers marketing programs that drive regional demand generation in alignment with corporate goals. This role supports the end-to-end lifecycle of marketing campaigns and events from creation through design and set-up to final ROI analysis.
About the Role
You will partner with our in-house marketing team, consisting of content writers, designers, web developers, and industry managers, to deliver marketing messages that improve brand awareness and drive demand generation.
Key Responsibilities
1. Align with Marketing and Sales Teams to develop marketing programs that help meet company objectives for in-region brand awareness and lead generation.
2. Ownership of end-to-end process for digital marketing campaigns, including email, advertising, and social media: drafting copy, working with automation team to source and segment lists, obtain approvals, schedule, develop landing pages, and perform post-campaign analysis.
3. Align with corporate marketing team to ensure all campaign components and materials are created according to plan for accurate, on-time campaign delivery. Act as