This is a remote position.
We are looking for a Digital Marketing Specialist/Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
* Design, build and maintain our social media presence.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Collaborate with agencies and other vendor partners.
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
* Graduation or Post Graduation.
* Proven working 1-3 years experience in digital marketing.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
* Experience in optimizing landing pages and user funnels.
* Solid knowledge of website analytics tools.
* Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time).
Benefits
* Friendly Environment.
* Growth guaranteed.
Seniority level
* Entry level.
Employment type
* Full-time.
Job function
* Marketing.
Industries
* Advertising Services.
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