Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.We have an amazing opportunity for a Group Head of Marketing. Do you think you have what it takes to be our newest Purple Star?The Group Head of Marketing will define and execute a comprehensive, data-driven marketing vision to support the growth and sustainability of the organization’s diverse brands and businesses. This role will focus on developing strategic initiatives, fostering innovation, and guiding cross-functional teams toward achieving long-term business goals in a competitive and evolving market landscape.This position requires a seasoned leader with proven expertise in strategy, creative problem-solving, and the ability to inspire teams. The successful candidate will have a deep understanding of both digital and traditional marketing, a passion for innovation, and the acumen to drive performance in a high-pressure environment.With Hollywoodbets You Will:Innovate and create as part of a like-minded, authentic Team eager to achieve goals.Embrace challenges and the thrill of working in a vibrant and fast-paced industry.Grow with our development plans and culture that allows you to further your career.You Bring:Valid driver’s license and own vehiclePerformance Marketing, Digital Marketing, Brand Management, Communication & Advertising experienceCRM, Customer ExperienceSenior or Executive leadership experience in marketing, with a proven track record of managing large, multi-disciplinary teams (e.g., brand marketing, digital marketing, insights, etc.).A Bonus To Have:MatricBachelor’s degree in Marketing, Business Administration, or a related fieldExperience in the betting, gaming, or technology sectors would be a distinct advantageGlobal or regional marketing experience across diverse markets would be preferred.What You’ll Do For The Brand:Key Responsibilities:Strategic Leadership: Provide strategic oversight for the development and execution of the group-wide marketing strategy, ensuring alignment with overarching business goals. Collaborate with senior stakeholders across product, operations, customer support, and other key functions to drive integrated marketing campaigns across both digital and traditional channels.Brand Development & Positioning: Define and refine brand positioning across multiple markets for each brand/company. Ensure consistency of brand messaging and tone across all platforms and channels.Customer Acquisition & Retention: Oversee marketing campaigns aimed at customer acquisition, retargeting, remarketing and retention. Optimize customer journeys using a combination of paid media, organic channels, affiliate marketing, and partnerships.Market Analysis & Insights: Lead market research and consumer insights initiatives to understand our industry, products, customers, and competitive landscapes.Team Leadership & Development: Lead, mentor, and manage a diverse, high-performing multi-disciplinary marketing team.360 Campaign Conceptualisation & Management: Conceptualise and create 360 degree, through the line marketing campaigns that deliver tangible results.Digital Marketing Excellence: Champion digital marketing initiatives, including SEO, SEM, social media marketing, content strategy, PPC, programmatic and mobile app marketing.Campaign Performance and ROI: Provide strategic oversight on the measurement of marketing effectiveness, ensuring KPIs and ROI are consistently tracked across all campaigns.Compliance & Responsible Gaming: Ensure all marketing practices are in line with legal and regulatory requirements.Cross-Functional Collaboration: Collaborate with foundation, operations, product, CRM, technology, and commercial leadership to align marketing strategies with overarching company objectives.Stakeholder Reporting: Report on the overall Group Marketing as well as individual portfolios within the group progress and performance marketing initiatives.Innovation & Trends: Stay at the forefront of industry trends, new marketing technologies, and emerging digital platforms.Budget and Resource Management: Establish and oversee the consolidated annual marketing budget across multiple divisions or regions.What You’ll Bring To The Team:Strong reporting skillsGood relationship management skills with various stakeholdersGood sense of business acumenStrategic thought process and approach to strategy.Quality centric focusExcellent communication skillsStrong sense of accountabilityResults driven approachGood market awarenessSo, are you ready to level up, learn, and perform at your best? Apply now!Please note that only applicants who meet the stipulated minimum requirements will be considered.
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