**Your Mission**:
As a **Shopify Landing Page & CRO Designer**, your mission is to create **high-converting, pixel-perfect landing pages and product pages** for **Direct-to-Consumer (DTC) eCommerce brands**. You will leverage your expertise in **Figma** and Shopify-specific page builders to craft conversion-focused designs that drive revenue and improve user experience.
You will work directly under the guidance of the **Co-Founder of FORMULA**, responding to their direction and supporting their strategic goals. Your role will be pivotal in helping implement conversion-focused strategies, ensuring your designs align with the overall vision for client success.
This role requires someone who works **fast and efficiently** without sacrificing quality, has strong **copywriting skills**, and uses **AI tools** to streamline workflows and enhance output. You'll also need a sharp eye for identifying **conversion rate optimization (CRO)** opportunities and making actionable recommendations.
**About Us**:
**EXCELLENCE | COLLABORATION | EFFICIENCY | POSITIVITY | GROWTH**
- Are you passionate about creating **high-converting landing pages** for eCommerce brands?
- Do you thrive in a fast-paced environment where speed and precision are critical?
- Are you experienced in leveraging **AI tools** to boost your efficiency without compromising on quality?
- Can you spot CRO improvements at a glance and turn data into actionable design strategies?
If you answered **yes** to all of the above, then you're in the right place!
We are a **leading Digital Marketing Agency** focused on **Direct-To-Consumer (DTC) eCommerce brands**, working with clients across the globe. Our collaborative and creative environment is designed for those who want to make a real impact through high-quality, conversion-driven design.
**Our Culture**:
- We are a globally distributed team that values diversity and creativity.
- No suits, no micromanagement - just results-driven collaboration.
- We thrive on **efficiency**, using data and AI-driven insights to stay ahead.
- We operate with a **startup mindset**, doing more with less and moving fast.
**Key Responsibilities**:
**Landing Page & Product Page Design for Shopify**:
- Design and optimize **high-converting landing pages and product pages** for DTC Shopify stores.
- Use **Figma** to create visually compelling and conversion-focused designs.
- Build using Shopify page builders such as **PageFly, Zipify, Replo**, and **Instant Section & Page Builder** to implement designs quickly and accurately.
- Craft pixel-perfect layouts that adhere to brand guidelines while optimizing for performance and conversion.
**Conversion Rate Optimization (CRO) & Data-Driven Design**:
- Translate audit findings and data into **actionable design changes** for better performance.
- Propose optimized landing page structures based on client goals, whether focused on **subscriptions**, **CVR**, or **AOV** improvements.
**AI-Enhanced Design Workflow**:
- Leverage **AI tools** to accelerate your design process while maintaining high-quality output.
- Use AI to assist with **copywriting**, generating creative ideas, and refining design elements quickly.
**Content Creation & Implementation**:
- Transform simple guidelines and basic instructions into **beautiful, high-impact sections** such as reworked buy boxes, product highlights, and feature lists.
- Provide ready-to-go, proven **high-converting structures** for landing pages and product pages, tailored to different campaign goals.
**Collaboration & Execution**:
- Work alongside **CRO strategists, developers, and marketers** to ensure seamless implementation of your designs.
- Provide input on CRO audits by identifying design issues that impact conversion rates.
- Translate feedback from clients and team members into effective design adjustments.
**KPI's You Will Achieve**:
- Deliver **95%+ of design projects on time** while maintaining a high standard of quality.
- Achieve measurable **conversion rate increases** on redesigned landing pages and product pages.
- Complete landing page builds within tight deadlines using Shopify page builders.
**Deal Makers**:
- You have a strong portfolio showcasing **high-converting Shopify landing pages and product pages**.
- You have expertise with Shopify **page builders** like **PageFly, Zipify, Replo**, or similar apps.
- You are proficient in **Figma** and can execute fast, conversion-focused designs.
- You understand **CRO principles** and can spot design flaws that impact conversion rates.
- You use **AI tools** to boost your productivity and streamline your workflow.
- You have solid **copywriting skills** and can generate compelling on-page content.
- You can efficiently turn basic guidelines into stunning, on-brand sections that drive results.
- You can create and suggest **proven landing page structures** designed for specific goals (subscription, AOV, CVR).
**Technical Competencies**:
- 3+ years of experience de