Senior Digital Marketing Analyst
We are seeking a highly skilled Senior Digital Marketing Analyst to join our dynamic team. This role will report directly to the VP of Marketing and Corporate Events and act as a trusted advisor and partner to all leadership stakeholders in the marketing organization.
Key Responsibilities:
* Run the monthly and weekly business review cadence for marketing leadership, identifying opportunities to improve results and drive initiatives to execution.
* Own and drive the execution of marketing-wide initiatives that have an analytics component at their core, such as lead scoring, attribution, and audience definition.
* Build and maintain dashboards using Power BI and Excel to monitor key metrics and provide insights.
* Provide data-driven recommendations to marketing leadership to guide strategic decision-making.
* Collaborate with various teams to ensure data accuracy and consistency through process implementation and tool adoption.
Requirements:
* Bachelor's degree in a relevant field (Finance, Marketing, Statistics, Computer Science, etc.).
* Minimum 5+ years of experience in business-focused data analysis or similar roles.
* Business acumen and strong analytical skills to find impactful insights in data.
* Native or near-native English language skills (speaking, reading, and writing).
* Excellent communication and presentation skills to present complex data to non-technical stakeholders.
* Ability to work independently and as part of a team, handling multiple tasks and projects simultaneously.
* Proficiency in using Salesforce, Marketo, Google Analytics, Google Search Console, Google AdWords, Outreach, Qualified, Power BI, Dataiku, and Snowflake.