Job Description:
The Coca-Cola Company is seeking a highly strategic and innovative marketing leader to develop and manage marketing plans in partnership with our bottlers, marketing, and ARTD community. This role will play a critical part in the annual joint business planning process, growth strategies, innovation, and digital.
Key Responsibilities:
* Develop and implement ARTD marketing strategies in collaboration with bottlers to drive category growth.
* Build and maintain long-term customer relationships, including franchisees and bottlers.
* Deliver consumer and industry insights that inform marketing recommendations.
* Construct and deliver an annual marketing calendar that shapes long-term planning.
* Seek out and leverage internal tools and resources to support marketing strategies.
Requirements:
* Bachelor's degree in Marketing or Business, or equivalent education. MBA preferred.
* 5+ years of business development experience in a consumer-packaged goods company, agency, or foodservice operator.
* Advanced strategic thinking and application skills.
* Ability to recognize and interpret consumer behavior, brand strategies, and customer needs.