Job Description
The Hybrid Role: Work on-site at General Motors three times a week (Tuesday through Thursday)
You will work closely with the South America Product Marketing Leadership to identify areas for improvement and measure key performance indicators. This role relies heavily on collaboration with various teams, including VSM, Planning, Finance, Public Relations, GPSC & Program Teams.
Support Daily Meetings with Leadership: Some meetings may be held in English or Spanish.
Key Responsibilities:
* Customer Data Analysis: Collect, analyze, and interpret customer data from various sources, including surveys, market analysis, and direct feedback.
* Development of Customer Personas: Create and update detailed customer personas to guide product development and marketing campaigns.
* Generation of Actionable Insights: Translate complex data into actionable insights that can be used to enhance marketing strategies and product development.
* Segmentation Strategies: Develop market segmentation strategies based on customer insights.
* Collaboration and Communication: Work closely with sales, product, and marketing teams to align marketing strategies with business objectives.
* Metric Monitoring: Monitor and measure the effectiveness of marketing campaigns and product strategies.
Your Skills and Qualifications:
* Bachelor's Degree in Business, Marketing, Engineering, or related fields.
* Fluent in English; Spanish is desirable.
* Relevant experience in consumer insights, market research, product marketing, and/or brand management.