Welcome to South, a dynamic company seeking a skilled Digital Marketing Coordinator to support our digital marketing efforts.
Job Description
A growing Software as a Service (SaaS) company is looking for a motivated professional to elevate our online presence through strategic campaign management and content creation.
Core Responsibilities:
* Plan, execute, and optimize digital marketing campaigns across various channels.
* Manage content calendars and postings for social media platforms, including LinkedIn and Facebook.
* Create engaging and impactful marketing content tailored to different platforms.
* Contribute to lead generation efforts and improve conversion rates.
* Assist in coordinating and promoting webinars.
* Track and report on marketing performance and key metrics.
* Support the execution of email marketing campaigns.
* Handle general marketing administrative tasks as needed.
Requirements
* At least 3 years of experience in digital marketing.
* Proven expertise in social media management, especially on LinkedIn and Facebook.
* Strong understanding of lead generation tactics and content strategy.
* Excellent written and verbal communication skills.
* Strong organizational and project management abilities.
* Experience with marketing analytics and performance tracking.
Preferred Qualifications
* Experience with marketing automation platforms.
* Knowledge of SEO/SEM principles.
* Familiarity with Meta Business Suite.
* Background in B2B marketing.
* Experience promoting and managing webinars.
* Knowledge of email marketing best practices.
* Experience in SaaS is preferred.
If you're passionate about digital marketing and looking for an opportunity to grow in a dynamic environment, we'd love to hear from you.