We're excited to invite you to apply for the Associate Brand Manager position at Just Born, Inc. As a family-owned business and the 11th largest candy manufacturer in the U.S.*, we've been spreading joy since 1923 from our Pennsylvania headquarters.
(*Circana)Our iconic brands—MIKE AND IKE, HOT TAMALES, GOLDENBERG'S PEANUT CHEWS, and the world-famous PEEPS—delight candy lovers everywhere.Position Summary:The Associate Brand Manager will play a key role in driving brand growth and innovation.
This role is responsible for acting with an owner mindset, assisting and executing brand strategies and annual operating plans, including topline and bottom-line goals, market share growth, and spending efficiencies.Reporting to the Senior Brand Manager, you'll collaborate cross-functionally to bring strategies to life and make a lasting impact.Our hybrid work model is designed to provide the best of both worlds— flexibility and collaboration .
Enjoy 3 remote/flex days per week while spending 2 days in our Bethlehem, PA office, fostering teamwork and connection.To support our associates, we offer reimbursement for one hotel stay per week for employees living 50+ miles from our Bethlehem, PA office, making it easier to balance work and life with less commute time.How You'll Impact Results:Brand Strategy & Execution: Interpret data and insights to develop clear, actionable business plans.
Support both short-term and long-term strategic initiatives.Brand Equity & Growth: Partner with agencies (advertising, PR, promotions, design, and market research) to execute brand plans.
Maintain brand assets, competitive intelligence, and marketing materials.Business Analysis: Own business analytics, including monthly demand forecasting, syndicated data review, and internal sales analysis.
Maintain a deep understanding of competitor activity and consumer trends.Sales Collaboration: Engage with Sales partners to review strategic account plans as input to the annual planning process.Innovation & Renovation: Develop insight-based innovation through cross-functional teams to launch new products, packaging updates, and cost-saving initiatives.
Support the development and deployment from planning through execution.
Track key metrics to measure and optimize performance.Engagement: Create strategy and manage social media platforms and online presence to enhance brand visibility and consumer engagement.Budget Management: Maintain and track A&P budget and manage invoice process.Additional duties & responsibilities as assigned.Your Qualifications That Will Ensure Success:Education: Bachelor's degree required; MBA preferred.Experience:o Minimum 2+ years of experience in brand management or related marketing field.o Experience within Food, Beverage, or consumer packaged goods (CPG) industry highly preferred.Skills:o Solid organizational and project management skills – able to establish priorities, strong detailed execution, and ability to multi-task.o Strong analytical skills, able to synthesize information to develop understanding and insights.o Ability to hold yourself and cross-functional teams accountable.o Curious with an open mind to seek new solutions, ideas, and points of view.o Thought leader with the ability to influence and set a vision while developing plans to achieve results.Technical Proficiency: Proficiency in Microsoft Office, syndicated data tools (Circana a plus), and CRM platforms.Leadership: Ability to thrive in a matrix organization, demonstrating leadership, teamwork, and customer focus.Just Born is proud to be an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.Our Pledge to Diversity, Equity and Inclusion:Vision: Just Born's Vision is to create a workplace where every associate feels inspired and confident to bring their whole selves to work.Purpose: Our purpose is to bring sweetness to people's lives which can only be fully realized if Just Born values every individual we touch.To pursue this vision:· We will act boldly with integrity, authenticity, and humility.· We will listen with intent, curiosity, and a passion to learn and grow.· We will lift all voices and create an equitable environment for all.Why it's Sweet to Work at Just Born:· Legacy & Stability: 101+ years of iconic brands and family-owned success.· Inclusive Culture: Built on RESPECT and community engagement.· Competitive Compensation: Base salary, Achievement Awards, and generous 401(k) with company contributions.· Comprehensive Benefits: Health, dental, vision, HSA contributions, and flexible options.· Work/Life Balance: Hybrid work model, paid time off and holidays from day one.· Wellness & Growth: Onsite wellness programs, tuition reimbursement, and Employee Assistance Programs.
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