Key ResponsibilitiesStrategic PR LeadershipDevelop and execute PR strategies to elevate brand awareness, establish thought leadership, and drive platform adoption.Tailor campaigns to countrywide cultural nuances, media preferences (e.g., WhatsApp, Instagram, Globo, Folha de S.Paulo), and regulatory landscape.Content & MessagingCreate compelling, localized content (press releases, media kits, social narratives) that aligns with Keeta’s global mission while resonating with countrywide audiences.Media & Influencer EngagementBuild and maintain relationships with local media giants (e.g., Grupo Globo, Record TV), journalists, and key digital influencers to maximize coverage and brand visibility.Proactively pitch stories and secure placements in top-tier countrywide publications, podcasts, and broadcast channels.Crisis ManagementLead crisis communications with expertise in countrywide challenges (e.g., labor disputes, political sensitivity, social media backlash), ensuring compliance with local laws (e.g., CONAR, LGPD).Cross-Functional CollaborationPartner with global teams (China HQ, marketing, legal) to align PR activities with business goals and regulatory standards.Act as a cultural bridge between countrywide operations and international stakeholders.Event & Thought LeadershipOrganize high-impact media events, conferences, and executive speaking engagements to position Keeta as an industry leader in countrywide.Team LeadershipMentor and manage a team of PR professionals, fostering a collaborative and high-performance culture.RequirementsMandatoryNative-level Portuguese and fluent English (written/spoken); Mandarin proficiency is a strong plus for HQ coordination.10+ years of PR/communications experience, including 4+ years in a PR agency or multinational corporate environment.Proven success in leading countrywide campaigns with measurable results (attach portfolio or case studies).Deep network with countrywide media, government bodies, and KOLs; familiarity with local platforms (e.g., LinkedIn Brasil, TikTok Brasil).Expertise in countrywide regulatory landscape (advertising laws, data privacy/LGPD, labor relations).PreferredExperience working with Chinese companies or managing cross-cultural PR projects.Knowledge of local tech/startup ecosystem and internet company trends.