About the Role
KTO Group is seeking a dynamic and driven **Head of Partnerships and Events** to lead our strategic initiatives within the sport and entertainment verticals in Brazil.
With the upcoming regulation positioning Brazil as the largest regulated iGaming market in the world, this role requires a **hands-on mindset** and a passion for driving brand visibility in environments relevant to sports betting.You will own the **partnership and events ecosystem**, working closely with state managers to leverage current strategic partnerships and assets across a 360-degree framework.
In this central role, your primary focus will be on the **top and mid-funnel**, driving **brand awareness** and **consideration** while collaborating with social and influencer teams to **align efforts** with our **acquisition KPIs and goals**.
**Key Responsibilities**:
- Ecosystem Ownership: Take full ownership of KTO's partnership and event strategy, connecting assets across states to build a cohesive brand presence.
- Strategic Partnerships: Lead the identification, negotiation, and management of high-impact sponsorships and partnerships within sports and entertainment sectors.
- State-Level Integration: Collaborate with state managers to ensure strategic partnerships are maximized at the local level, enhancing brand relevance in each region.
- Top & Mid-Funnel Leadership: Focus on initiatives that drive brand awareness and consideration, ensuring alignment with acquisition goals.
- Cross-Team Collaboration: Work closely with the social media and influencer teams to amplify campaigns and sponsorships through digital and offline channels.
- Market Insight & Adaptability: Stay attuned to market trends, ensuring KTO's brand remains present and impactful as the Brazilian iGaming market evolves.
**Key Skills and Requirements**:
- Proven experience in negotiating and managing partnerships within sports, entertainment, or related industries.
- Strong understanding of the Brazilian sports betting market and cultural nuances.
- Ability to craft and execute strategies that connect brand awareness efforts to measurable KPIs.
- Excellent communication, relationship-building, and project management skills.
- Established network within Brazil's sports, entertainment, or events industries.
- Hands-on mindset, capable of both strategizing and executing with attention to detail.
- Fluent in Portuguese and proficient in English.
At KTO, diversity isn't just a buzzword - it's our strength.
We're all about creating an inclusive environment where everyone feels valued and empowered.
Together, we're not just working on projects - we're making a real impact in our communities.
Join us in celebrating diversity and driving meaningful change!
**Participation is prohibited for**:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.