The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.
We work in two ways directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world.
We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities.
We support them to learn English, to get a high
- Quality education and to gain internationally recognised qualifications.
Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise.
We connect the best of the UK with the world and the best of the world with the UK.
These connections lead to an understanding of each other's strengths and of the challenges and values that we share.
This builds trust between people in the UK and other nations which endures even when official relations be strained.
We work on the ground in more than 100 countries.
In - 20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.
Purpose of Role:
To support the Regional Head of Marketing, Exams in the development and implementation of marketing strategy, plans and materials for our non
- IELTS Exams product portfolio, ensuring alignment to the wider regional and Confidential marketing strategy and brand, and to work in partnership with the Exams SBU to ensure that non
- IELTS focussed marketing programmes enable required business targets.
Main Accountabilities:
Strategy and Planning Supports the Regional Head of Marketing, Exams to develop and execute marketing plans focussed on our non
- IELTS product portfolio, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost
- Effective way.
Supports the planning and execution of go to market plans for Exams across the region, agreeing the programmes, delivery mechanisms, budgets and resources.
Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
Has experience in digital campaign management including implementation and analysis.
Deploys the British Council brand architecture in line with brand management standards across the region.
Ensures that clear and consistent processes are deployed for regional Exams Marketing aligned to agreed Confidential marketing processes.
Monitors and reports on agreed marketing KPIs for non
- IELTS Exams products in region.
Consultancy, analysis & problem
- Olving Appliesprofessional marketing expertise to develop and enhance Exams marketing strategies, plans and approaches for the region.
Applies core technical and professional knowledge to identify and assess current state of regional non
- IELTS Exams marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.
Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the region.
Internal customer focus Supports others in understanding of the regional context, opportunities and challenges for Exams marketing functions and teams.
Makes appropriate linkages to issues in the wider region and Exams SBU to help ensure that the development of regional Exams marketing strategies and plans is based on informed business insight and joined
- Up thinking.
Proactively seeks internal customer and other feedback to monitor satisfaction with the provision of marketing services and specialist advice and support, enabling improvements to be made where issues are identified.
Service improvement Supports the implementation of new regional Exams non
- IELTS marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment to the wider regional Exams marketing strategy.
Drives a clear focus on audiences and market segmentation.
Explains to customers and colleagues within the region the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.
Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non
- Compliance.Functional expertise Provides proactive professional advice and support to internal customers to ensure specific requirements for the region are compliant with marketing policy, process and governance.
Ensure the development of high quality and effective regional Exams marketing plans and solutions using and sharing their marketing expertise.
Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
Commercial & financial management Using agreed corporate systems and processes, supports budget management for the region regarding non
- IELTS Exams marketing plans and programmes.
Conducts monthly and year
- End reporting on progress against plan and deliverables, budget, and management of issues and risks.
Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services.
Relationship & stakeholder management Works closely with the Regional Senior Marketing Manager, IELTS to ensure alignment of marketing plans across the wider regional Exams marketing team.
Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future
- Mentioned countries must have the legal right to work in that country deadline 18th of A connected and trusted UK in a more connected and trusted world.
Equality, Diversity, and InclusionEDI Statement The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do.
We support all staff to make sure their behaviour is consistent with this commitment.
We want to address under representation and encourage applicants from under