Product Marketing Manager
We are seeking a talented Product Marketing Manager to drive product adoption and retention in three prioritized international markets.
Key Responsibilities:
* Develop a thorough understanding of salesforce email tools, owned and operated channels like seller central, Selldot etc.
* Gather insights via testing: Define the experiment roadmap. Identify key segments that we can acquire from/engage with. Run A/B tests across themes, use cases, templates, personalization formats, creatives, time of the day to gather learnings which will help us optimize omni-channel campaigns across the funnel i.e., traffic, consideration, conversion and continued engagement.
* BAU campaign governance: Build campaigns in partnership with channel marketing managers to ensure the right product positioning is being communicated to the right segments.
* Campaign optimisation: Optimize all campaigns against key metrics including open rates, CTR, product adoption, and unit lift.
* Reporting and channel planning: Analyse and report on channel performance metrics campaigns on a weekly and monthly basis. Optimize marketing mix based on these insights. Basis channel trends, own projections and goal revisions.
* Operations: Marketing experience including managing email campaigns, social media campaigns, owned and operated channel campaigns (building, testing, and sending).
Qualifications:
* BASIC QUALIFICATIONS
o Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
o Experience building, executing and scaling cross-functional marketing programs
o Experience leading go-to-market for consumer software or hardware product launches
o Experience in marketing or marketing research
o Experience using data and metrics to measure impact and determine improvements
o Experience presenting metrics and progress to goal to senior leadership
* PREFERRED QUALIFICATIONS
o Experience using SQL or other analytical tools for conducting data analysis
o Experience with customer segmentation, profiling, and targeting
o MBA