Job Brief
We are seeking a skilled Social Media Manager to oversee our social media presence. The ideal candidate will be responsible for creating engaging content, managing posts, and interacting with followers to maintain a cohesive brand image.
Key Responsibilities:
* Conduct market research to understand audience preferences and trends.
* Develop and implement social media marketing strategies to achieve business goals.
* Monitor and analyze ROI, providing regular reports to stakeholders.
* Design and publish high-quality content on a regular basis.
* Optimize content for SEO and web traffic.
* Collaborate with cross-functional teams to ensure brand consistency.
* Engage with social media followers, responding promptly to their queries.
* Review client and follower feedback on social media platforms.
* Manage social media account design, including layout, timeline, and profile picture.
* Evaluate the effectiveness of social media handles in conveying brand messages and ideas.
* Stay up-to-date with current market trends, technologies, and design tools.
Required Skills:
* Bachelor's degree in marketing or related field.
* Proven experience as a Social Media Manager.
* Expertise in developing social media content and strategies.
* Familiarity with content management systems.
* Strong understanding of SEO and social media principles.
* Outstanding copywriting abilities.
* General knowledge of web design principles.
* Excellent verbal and written communication skills.
* Strong time management, problem-solving, and decision-making capabilities.
* Attention to detail regarding content and strategy.