Job Title: B2B Marketing Manager
We are seeking a seasoned B2B Marketing Manager with expertise in B2B marketing and fluency in English/Spanish to spearhead our marketing strategy and activities for the LATAM market.
Key Responsibilities:
* Develop go-to-market strategies for B2B products, analyze audience pain points and needs, conduct market research, and launch products in various markets.
* Create, manage, and launch product campaigns and calendars to generate and nurture leads.
* Analyze the effectiveness of marketing activities by tracking key metrics, evaluate ROI, and implement improvements to achieve marketing and business goals.
* Organize business events and participate in conferences with brand activities.
* Localize international marketing campaigns.
* Collaborate with cross-functional teams, build processes, and work closely with sales, product, marketing, and analytics teams to drive product growth.
Requirements:
* Experience in B2B marketing, particularly in SaaS or technology products.
* Developed go-to-market strategies and worked on positioning and product messaging across LATAM markets.
* Skills at building relationships with cross-functional teams, including product, sales, and analytics teams.
* Understanding of advertising platforms (LinkedIn, Google, etc.) and CRM tools (HubSpot).
* A good grasp of key business and marketing KPIs and know how to evaluate campaign effectiveness.
* Fluency in English (Upper-Intermediate) and Spanish.
Preferred Qualifications:
* Fluency in Portuguese.
About Us:
Yango is a global technology company operating in 30+ countries across Africa, Latin America, Europe, and the Middle East. We specialize in transforming cutting-edge innovations into seamlessly integrated services that enrich local communities and enhance daily life. Our mission is to bridge the gap between leading world technologies and local needs—fostering connections and making a tangible difference in people's everyday experiences.
Why Yango?
* Go beyond: We never settle for the ordinary. Every day is a chance to break new ground, champion bold ideas, and redefine what's possible.
* Go tech: We harness cutting-edge technologies to shape the future of everyday life for millions of customers.
* Go global, go local: We bridge global perspectives with local insights, ensuring every solution resonates with the culture and needs of the communities we serve.
* Grow together: We're a diverse, global community where everyone's growth matters.