**Focus, Scope, & Impact**:
Ensures business results and alignment with Bottler for Stills Beverages.
Oversees operations, supervising all Operations related issues across the franchise.
Jointly with Franchise Director, leads the growth agenda of the bottler operations aligned with central strategies.
Manages strategic, operational and commercial projects involving the bottler.
- Responsible for achieving business growth for Bottler territory, by shaping and implementing core capabilities and managing franchise leadership within multi channels, categories and the Coca Cola System.
- Leads the implementation of Coca-Cola Company's vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
- Manages the day to day operations of the franchise incl.
marketing, commercial and financial; monitors evolution of key indicators to achieve BP objectives (e.g.
share, transaction, Revenues, volume, OI); leads communication flow between Bottler and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
- In partnership with Bottler in certain categories, manages projects and leads the strategy, execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
- Develops processes and systems to increase sustainable growth and maximize resource allocation.
- Regarding new products this position has two main responsibilities: identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
- Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
**KeY SUCCESS PARAMETERS**
**Experience**
3 -5 years within the KO System or within the industry.
Desired Marketing and Commercial experience.
Recommended Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On-Premise channel).
**Work Focus**
- Guides and collaborates with bottler in the decision-making process involved in key areas such as Frontline and Categories, Category Management, RGM, budget and other commercial initiatives.
- Acts with a high level of autonomy so decision making must be sound and mindful of Coca Cola and bottler impacts in guidelines, principles and impact.
- Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role.
It falls in the middle of the range for your role, indicating performance at target.