No Relocation Assistance Offered
# 161400 - Sao Paulo, Sao Paulo, Brazil
Purpose of the Role:
1. Implement and track the plans for the brand to increase category market share and improve financial results
2. Activate the brand in the Digital environment with specific target audience segmentation
3. Manage partner agency for the correct execution of the strategy
4. Identify new product and brand extension opportunities
5. Recommend ideas for product strategies based on analysis of available information
6. Ensure the link between the Marketing strategy and the Sales team through the IBE (Impactful Brand Experience)
Main responsibilities:
7. Recommend ideas for product strategies, based on analysis of available information
8. Lead innovation pipeline process
9. Activate the brand in the digital environment seeking for optimization of investment
10. Continuously experiment to reach the right audience segmentation
11. Collect and activate 1P data from our customers with the aim of building loyalty and increasing brand penetration
12. Design and activate strategies that seek long-term goals (Awareness / Distribution / Visibility / loyalty)
13. Recommend the positioning of the product according to the target audience
14. Recommend and lead selling price increase process and cost saving program to improve product profitability
15. Periodically check products against financial targets (profits, margins and sales)
16. Identify the positioning of the product in front of the target audience
17. Partnerships with the sales team and supply chain ensuring the correct execution of the 6Ps
18. Show how consumer needs and wants are integrated into the product development process
19. Understand the CBP process and implications for decision making
20. Conduct long-term planning
21. Conduct ROI pre-assessment and post-analysis, especially for promotions central and Shopper programs
22. Manage and constantly challenge the partner agency seeking optimization of campaign results.
Requirements:
23. Bachelor's Degree
24. Experience in Marketing/Trade
25. Advanced English - Desirable Spanish
It is desirable:
26. Digital Marketing domain