What You'll Do (Responsibilities)Partnership Development: Expand the brand's presence in different product segments, with the intermediation of a specialized agency, through licensing agreements or co-branding partnerships.Portfolio Management: Monitor the performance of licensed products, ensuring alignment with the brand's guidelines and proposing innovations that deliver the marketing strategy objectives.Project Coordination: Lead the development and launch of new licensed products, ensuring that they meet the brand's quality and identity.Market Analysis and Benchmarks: Identify growth opportunities, consumer trends, and assess the competition.Internal Interface: Work together with the Purchasing, Legal, and other areas to ensure the effective implementation of licensing strategies.
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