Lead Marketing Strategist – AI & Analytics Solutions
Location: California Santa Clara USA
Job Type: Full-Time | Onsite
Salary Range: USD 150000 - 180000
Experience: 8 - 15 Years
Work Authorization: US Citizens/Green Card/ H1B
Job Purpose
Our client is seeking a senior marketing executive to lead branding and marketing initiatives for its Data, AI, and Analytics business. This role focuses on developing a strong brand presence, executing strategic marketing initiatives, and driving growth in a fast-paced IT services environment. The ideal candidate will have expertise in analytics-driven marketing, public relations, industry analyst relations, and lead generation, ensuring the client’s leadership in the Data and AI IT services space.
Roles And Responsibilities
* Strategic Marketing Execution: Develop and implement comprehensive marketing plans aligned with business objectives to enhance brand visibility and market share.
* Brand Positioning & Analyst Relations: Strengthen the client’s market presence by engaging with industry analysts, ensuring services and solutions are well-represented in market reports.
* Public Relations & Media Management: Oversee PR strategies, manage press releases, and foster relationships with media professionals and industry influencers.
* Lead Generation & Customer Engagement: Design and execute lead generation campaigns while developing marketing initiatives to enhance customer retention and awareness of new services.
* Partnership Marketing: Collaborate with strategic partners to create co-marketing initiatives that leverage joint capabilities for market expansion.
* Data-Driven Campaign Management: Utilize advanced analytics to assess marketing performance, optimize strategies, and ensure campaign effectiveness.
* Market Research & Competitive Analysis: Conduct ongoing industry research to stay ahead of trends and adapt marketing strategies accordingly.
* Performance Reporting: Provide regular reports to senior management, offering insights and recommendations for continuous marketing improvements.
Must-Have Qualifications
* Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
* Minimum of 8 years of experience in marketing, with a strong focus on brand development, analytics-driven marketing, and strategic partnerships in IT services.
* Proven expertise in executing integrated marketing campaigns.
* Strong analytical, organizational, and creative problem-solving skills.
* Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
* Excellent communication and interpersonal skills, with the ability to work independently in a dynamic environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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