Job Title: Field Marketing Manager, LATAM
We are an ambitious and high-energy marketing organization building awareness and demand for Apptio SaaS applications in the Latin America enterprise space.
About Us
We have a very strong culture that is open, transparent, and customer-focused. Our leaders consistently showcase the following key attributes and look to build teams that embrace these qualities every day:
* Dealing with ambiguity and change
* Taking ownership and having accountability
* Fostering an inclusive environment
Your Role and Responsibilities
You will be responsible for actively supporting quality pipeline development in Latin America, executing marketing programs, events, and campaigns, and continually monitoring and improving performance metrics to ensure optimal program performance and ROI.
1. Actively support quality pipeline development in Latin America
3. Communicate and brief the sales team regarding all new and planned marketing activities and assets - support sales prospecting
4. Work hand-in-hand with sales managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increasing depth of account engagement
5. Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
6. Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
7. Execute 3rd party regional events and IBM proprietary events
Required Education
Bachelor's Degree
Preferred Education
Master's Degree
Technical and Professional Expertise
We require 5+ years of experience in B2B Marketing, 2+ years of experience in field marketing, including event management, and experience with Salesforce, Marketo, and predictive analytics tools.
1. Basic Qualifications:
* 5+ years experience in B2B Marketing
* 2+ years experience in field marketing, including event management
* Experience with Salesforce, Marketo, and predictive analytics tools
2. Preferred Qualifications:
3. Self-starter with a