Job Title: Country Brand Manager Hematology (Gerente Marketing & Soluções Saúde II)
As a key member of our team, you will be responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. This includes tactical plan development, implementation, communications, stakeholder management, and tracking key performance indicators (KPI's).
Key Responsibilities:
1. Strategic Planning and Tactical Execution: Drive the launch and set the strategic direction of new assets, develop and implement marketing initiatives, and evaluate the effectiveness of brand initiatives.
2. Tactical Plan Development and Implementation: Provide country input into Global Initiatives, tailor regional/global brand strategies to local market needs, and define local priorities for business.
3. Omnichannel Strategic Planning: Lead the development and implementation of omnichannel plans, partnering with cross-functional teams and brand managers.
4. Digital Solutions: Develop and implement digital solutions that address patient needs and improve patient outcomes, with a focus on positive impact and return on investment.
5. Data-Driven Decision Making: Embrace data and technology to develop strategies, engage healthcare professionals, and generate insights to integrate patients' perspectives and needs.
6. Stakeholder Management: Foster relationships with key influencers, opinion leaders, and target customer groups within the disease area, and build and maintain relationships with external stakeholders.
7. Culture and Leadership: Create and maintain a local team culture that challenges the status quo, values collaboration, and supports innovation, and oversee country sales and forecasting, including monitoring performance vs KPIs.
Requirements:
* Education: University degree required (business administration or scientific degree preferred), MBA in marketing/business area or related area preferred.
* Languages: Ability to communicate in Portuguese and English required (Advanced/Fluent).
* Experience: Previous experience in Oncology/Hematology preferred, minimum 5-10 years prior experience in Pharmaceutical Industry or Health Market or Hospital, strong personal integrity and customer focus, and previous experience with Digital Initiatives and team leadership.
Work Environment: On-site work location assignment: 2-3 times per week or as needed by the business.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or expression, national origin, or disability.