About Us We are a global leader in commercial vehicle manufacturing, launching our heavy truck products in Brazil. This pivotal role will lead our market entry strategy and build sustainable growth in Latin America's largest commercial vehicle market.Key Responsibilities1. Market Strategy Development & ExecutionCo-develop and implement Brazil-focused marketing strategies encompassing market analysis, product positioning, pricing architecture, channel development, and promotional campaignsEstablish clear sales targets and market governance frameworks aligned with corporate global strategyConduct deep-dive analysis of competitors through SWOT and PESTLE methodologies2. Market Intelligence & AnalyticsLead industry trend monitoring using ANFAVEA/SINDIPEÇAS market data and Statista reportsDeliver monthly market share analysis with actionable insights for leadership teamMaintain competitive intelligence database tracking pricing movements, product launches, and regulatory changes3. Product Localization LeadershipDrive product adaptation projects addressing Brazilian market requirements:Oversee prototype development and INMETRO certification processesOptimize product configurations for regional needsCollaborate with R&D on new product development (NPD) and existing product improvement initiatives4. Commercial Activation ManagementDirect B2B marketing activities including:Annual participation in FENATRAN (Latin America's largest commercial vehicle expo)Key account acquisition programs for fleet operators and dealership networksVIP customer immersion experiences and technical workshopsDevelop localized promotional toolkits for field teamsRequirementsCore QualificationsBachelor's degree in Business/Engineering or related fieldLanguage : Native Portuguese + Business English5+ years' commercial leadership experience in:Heavy trucks/construction machineryBrazil market entry/expansionTurnaround of underperforming marketsCritical CompetenciesProven success in 0→1 market creationDeep knowledge of Brazil's CV distribution networksEstablished relationships with fleet operators/dealershipsPreferred ExperiencePrevious employment with leading OEMsExperience managing HQ-field office dynamics in multinational corporations