**About Fella & Delilah**:
Fella & Delilah is the direct-to-patient clinic for busy working families in Middle America to get to a healthier weight.
Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier.
Delilah is built for strong women in their prime who want a sustainable solution to feel their best.
We use affordable, effective weight loss medication to solve our customers' most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.
GLP-1s are a f*ing big deal.
We're in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide.
From this, we'll become the world's leading consumer healthcare brand.
**We've grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023**.
We've just surpassed $30M ARR.
As a company, we've been cashflow positive for the last 18mo.
We're fast approaching 10,000 active customers with high NPS.
Almost all of this has so far been through Fella.
Delilah is still very new and your job is to make her soar.
We're a young startup and we're just getting started.
This is still Day 1 and all our work is ahead of us.
We're backed by top healthcare & consumer investors:
- Y Combinator
- Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
- AngelList Early Stage Fund (backed by Naval Ravikant)
- BrandProject (venture-builder behind 2 unicorns)
- The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
**The opportunity as CRO Specialist**:
As **Conversion Rate Optimization (CRO) Specialist** at Fella & Delilah, you'll work closely with our Growth PM, Head of Growth, Engineering and design team to shape the vision and execution of our CRO work to improve on-site conversion.
You'll start by auditing funnels, analytics, landing pages, and campaigns - identifying opportunities to implement page enhancements that drive performance breakthroughs.
You'll own the execution of high-impact A/B and multivariate tests through your technical knowledge and analytical rigor.
Over time, you'll become the optimization expert across the company - planning and launching whole new customer journeys that will make big improvements to our Lead > Sale conversion rate.
This is a full-time remote role.
You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our Lead Designer (Marjoe Bacus) & CEO (Richie Cartwright).
**Key Responsibilities**:
- _ Straight away_
- ** Optimize core conversions**
- _ Audit_: Analyze site analytics to identify major conversion rate opportunities across funnels.
Create comprehensive optimization roadmap.
- _ Design_: Develop basic wireframes and prototype solutions using Figma (or similar) for testing hypotheses and improving user flows.
- _ Test_: Execute A/B and multivariate tests to enhance page layouts, copy, and CTAs for improved conversion rates.
- _ Analyze_: Evaluate results, quantify improvements, and collaborate cross-functionally to implement winning variants.
- ** Refine analytics & reporting** - Strengthen tracking systems, build testing pipelines, and create dashboards that showcase optimization insights.
- _ In the near future_
**Need to Have**:
- ** Testing Expertise**: 3+ years designing and implementing optimization tests that lift conversion rates.
Strong grasp of statistics and analytics.
- ** Can create easy to understand wireframes**: Experience with Figma or similar tools to prototype and communicate test concepts for the design team.
- ** Technical & Analytical Skills**: Proficient in implementing A/B tests via web platforms.
Strong grasp of statistics and analytics.
Able to troubleshoot technical issues.
- ** Strategic Thinking**: Exceptional ability to identify high-impact opportunities and translate data insights into actionable design solutions.
- ** Cross-functional Leadership**: Track record of successfully collaborating with Product, Marketing, and Engineering teams to drive results.
**Nice to Have**:
- ** Full Funnel Experience**: Background in optimizing across awareness, acquisition, conversion, and retention stages.
- ** Communication Excellence**: Skilled at presenting complex data through compelling narratives and visualization.
- ** Adaptability**: Thrives in ambiguous environments, effectively prioritizing opportunities and pivoting strategies as needed.
- ** Team Leadership**: Experience managing optimization teams (in-house or agency) with strong mentoring capabilities.)
**Our cultural standards**:
These are the core cultural standards to which we hold ourselves & our team-members at Fella:
- Belief in the mission: We w