Email Marketing Manager (Remote)
About Us
We help small business owners and independent contractors access the capital they need to thrive. We’re scaling fast—and looking for a performance-driven Email Marketing Manager to lead our outbound email marketing strategy, re-engagement campaigns, and newsletters that convert.
What You’ll Do
* Plan, write, and execute outbound and nurture email campaigns that engage and convert small business owners.
* Oversee all outbound email efforts, including cold outreach and newsletter campaigns—aligning copy, strategy, and timing for max impact.
* Write compelling, brand-aligned email copy that resonates with small business audiences and drives clear calls-to-action.
* Grow, segment, and manage our email lists to ensure personalized messaging and high deliverability.
* Analyze campaign performance metrics (open, click-through, and response rates) and implement improvements using A/B testing and best practices.
* Use tools like ActiveCampaign, Instantly, HubSpot, Apollo, or similar to automate and optimize workflows.
* Collaborate with Sales, Product, and Content teams to align messaging across channels.
* Mentor and guide a small outbound/marketing team (if applicable), with clear KPIs and accountability.
What You’ll Bring
* 3+ years of hands-on experience in email marketing, outbound sales campaigns, or demand generation (B2B or finance experience a big plus).
* Strong technical knowledge of email infrastructure: SPF, DKIM, DMARC, DNS, warming, bounce handling, etc.
* Deep familiarity with tools like SendGrid, ActiveCampaign, Instantly, Apollo, Lemlist, and HubSpot.
* Proven copywriting and personalization skills—especially for cold and lifecycle emails.
* Highly analytical with experience using data to drive decisions and optimize email funnels.
* Team-oriented, proactive, and excited to bring fresh ideas to the table.
* Clear understanding of email compliance and best practices in inbox placement.
Why Join Us
* Help real small business owners grow and succeed.
* Take full ownership of a high-impact email channel.
* Work remotely with a collaborative and entrepreneurial team.
* Be part of a company that values action, innovation, and accountability.