About Yango
Yango is a global technology company with operations in over 30 countries across Africa, Latin America, Europe, and the Middle East. Our mission is to bridge the gap between leading world technologies and local needs by fostering connections and making a tangible difference in people's everyday experiences.
Job Description
We are seeking a highly skilled B2B Marketing Manager to handle marketing strategy and activities for the LATAM market. As a key member of our team, you will be responsible for developing go-to-market strategies, analyzing audience pain points and needs, conducting market research, and launching products in various markets.
The ideal candidate will have experience in B2B marketing, particularly in SaaS or technology products, and have developed go-to-market strategies and worked on positioning and product messaging across LATAM markets. They will also possess strong skills at building relationships with cross-functional teams, including product, sales, and analytics teams.
Key Responsibilities:
* Developing go-to-market strategies for B2B products and launching them in various markets.
* Creating, managing, and launching product campaigns and calendars to generate and nurture leads.
* Analyzing the effectiveness of marketing activities by tracking key metrics and evaluating ROI.
* Organizing business events and participating in conferences with brand activities.
* Localizing international marketing campaigns.
* Collaborating with cross-functional teams to drive product growth.
Requirements:
* Experience in B2B marketing, particularly in SaaS or technology products.
* Go-to-market strategies development and positioning of product messaging across LATAM markets.
* Strong relationship-building skills with cross-functional teams.
* Understanding of advertising platforms (LinkedIn, Google, etc.) and CRM tools (HubSpot).
* Familiarity with key business and marketing KPIs.
* Fluency in English (Upper-Intermediate) and Spanish.
Bonus Requirements:
* Fluency in Portuguese.
About Working at Yango
At Yango, we're a diverse, global community where everyone's growth matters. We never settle for the ordinary and always strive to break new ground, champion bold ideas, and redefine what's possible. We harness cutting-edge technologies to shape the future of everyday life for millions of customers. Join us to bridge the gap between global perspectives and local insights, ensuring every solution resonates with the culture and needs of the communities we serve.