Alphaville, Brazil- Publicity- Fueled by the broad appeal of being able to instantly enjoy unlimited movies and TV shows, Netflix has grown to have over 231 million paid memberships in over 190 countries, of which 41M reside in Latin America, with great original titles like Stranger Things, Wednesday, Sintonia, Cidade Invisivel and The Sea Beast with more on the horizon.
This is a great opportunity to join a team that is spearheading campaigns for the world's leading streaming entertainment service.
The Opportunity
- Netflix is looking for a experienced PR Manager to be based in our Alphaville office, with strong media relations, a thorough understanding of the culture and idiosyncrasy of Brazil and experience in digital PR.
They will be responsible for strategizing and executing innovative title campaigns and managing high caliber talent from Brazilian and global titles.
Reporting to our Director of PR in Brazil, you will work very closely with the local Marketing and Content teams, as well as the Panregional (Latin American) PR teams.
**The Role**:
- Responsible for maintaining and growing the relationships with key stakeholders including talent, media and key opinion leaders, among others.
- Shape and manage campaigns for titles from a wide range of genres (series, film, reality, documentaries, etc), as well as corporate/brand narratives, making use of multiple earned media channels, including broadcast, print, online, new media and influencers.
- Serve as the expert on the market, able to convey cultural needs and nuances that impact global campaigns and the work Netflix does with talent, both in front of and behind the camera.
- Conceptualize and actualize creative ideas that will make an imprint on the cultural zeitgeist.
- Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the PR strategy for the title or campaign.
- Formulate and manage a budget, and give visibility into work successfully.
- Qualifications