Job Brief
-----------------------------------
We are seeking a skilled Social Media Manager to oversee our social media presence. The ideal candidate will be responsible for creating original content, managing posts, and engaging with followers to maintain a cohesive brand image.
As a Social Media Manager, we expect you to stay current with the latest digital technologies and social media trends. You should possess excellent communication skills and be able to express our company's views creatively.
To succeed in this role, you will need to handle our social media presence effectively, ensuring high levels of web traffic and customer engagement.
-----------------------------------
Responsibilities
1. Conduct research on current benchmark trends and audience preferences.
2. Develop and implement a social media strategy aligned with business goals.
3. Establish specific objectives and report on return on investment (ROI).
4. Create, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
5. Monitor search engine optimization (SEO) and web traffic metrics.
6. Collaborate with other teams, such as marketing, sales, and customer service, to ensure brand consistency.
7. Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
8. Oversee the design of social media accounts (e.g., Facebook timeline cover, profile pictures, and blog layout).
9. Suggest and implement new features to develop brand awareness, such as promotions and competitions.
10. Stay up-to-date with current technologies and trends in social media, design tools, and applications.
-----------------------------------
Requirements
1. Social Media Strategist with expertise in using social media for brand awareness and impressions.
2. Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
3. Understanding of SEO and web traffic metrics.
4. Good understanding of social media key performance indicators (KPIs).
5. Familiarity with web design and publishing.
6. Excellent multitasking skills.
7. Great leadership skills.
8. Critical thinking and problem-solving skills.
9. Team player.
10. Good time-management skills.
11. Great interpersonal, presentation, and communication skills.